Pristine Cereals is owned by Shyan Trading (M) S/B. The Pristine range was launched in 1995, starting off with just the oats range. With our quality guarantee, consumers soon came to trust that Pristine offers quality products at affordable price.


In 2008, the Yogood brand was launched. Yogood is a sub-brand of Pristine offering products for a different market segment. In a short time, Yogood has established a big market share, thanks mainly to our supporters who trust us in offering high quality and delicious products.


We believe that not only does a product need to be healthy and nutritious, it has to be delicious too. This is so that our consumers enjoy Pristine / Yogood products as their trusted daily companion.

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